Worldpanel by Kantar is the global supply of insight that reveals the styles in shopper and client behaviour, to shape your brand name’s results, both of those currently and tomorrow.

It’s all from the element. establish the micro times that will allow you to win more basket Place with existing shoppers and earn additional buyers from opponents, classes and new markets.

They have an understanding of our needs very quickly and support us with answers to produce important business selections.

Get handy insights and traits data from our shopper panels for foods and beverages consumption and use beyond home.

The emergence of Pinduoduo and Kuaishou plus the effective decreased tier city growth of Tmall and JD.com are business proof of the incremental growth. In past 12 months, the total incremental buyers from decreased tier metropolitan areas for the people 24 providers accounted for 72% in their whole buyer growth. 

adhering to two yrs of minimal revenue all through Tet (the Lunar New Year), issues are envisioned to lookup to the rapidly transferring customer goods field this time close to Because the Vietnamese financial state has recovered and consumers Have got a constructive outlook on economic prospective customers, according to marketplace analysis corporation Kantar Worldpanel Vietnam.

The obstacle is convincing them of the worth of paid subscriptions, specially when cost is a priority.” As YouTube audio leads in adoption and Spotify proceeds to improve, the ability to provide personalized articles to various age groups will probably be crucial. whilst younger listeners worth algorithm-driven recommendations, more mature users prefer pre-created playlists. go through the entire article to learn more about how results In this particular dynamic marketplace will depend on Conference the requires of various audiences and providing powerful content material over and above just audio.

Foreign investment money have produced optimistic projections about Vietnam’s financial Restoration in 2022 as well as the regular growth of international expenditure inflow.

find out Vietnam's most preferred FMCG makes and how brand names tailored to shifting purchaser behaviours in submit-pandemic period.

investigation by Worldpanel by Kantar demonstrates that Spotify will be the main preference among new fifty five+ people, pushed mainly by suggestions from friends and family. While more mature listeners could be more challenging to succeed in and sometimes favor classic formats like radio, they can become loyal subscribers when convinced, often by recommendations and free trials. examine more details on how top quality consumer fulfillment stays superior Even with rate hikes and attain out to Craig Armer

????flavor the way forward for meals & Beverage Growth interested in not exactly what individuals eat, but the place and why? Prepared to attach usage behaviors to broader contexts and uncover developments that could condition long term approaches?

On the non-meals facet, far more at-house events also boosted need for paper product or service. primary gamers, Vinda and Hengan make an effort to extend paper use occasion at your home. For illustration, Vinda launched washable kitchen paper, which allows shoppers to equally clean and prepare food stuff, demonstrating higher price to buyers with various use features.

obtain extra customers and redefine your growth boundaries. With Worldpanel furthermore, you could access comprehensive and dynamic shopper insights throughout all visits, channels and industries - on the internet and offline – for supreme shopper comprehension and tools for growth. Uncover shopper blind places and find new growth prospects go through additional Be preferred additional, on the web and offline go through more get extra consumers and much more relationships, with micro times browse more Delivering insight it is possible to have faith in, across the total shopper landscape one of the most thorough solitary resource panel in UK All shopper excursions – online & offline All stores, channels & stores All retailers – online & offline All categories & models conduct triggered surveys every day details Receipt Capture Menu SMM Panel Download detail seize historic data * specific landscape go through dependent on customer transient.

Haday attracted 4.five million new households in reduced tier towns with its thriving technique to penetrate into small-structure outlets whilst driving much more availability via eCommerce. Nongfu Spring recruited far more people in 3-five tier cities by catering to their requires on wellness and delight, and pushed For additional distribution of its RTD tea in supermarket and mini-mart.

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